Commerce · Shopify · Art direction
Solstice Naturals.
A premium Shopify experience for handcrafted beeswax candles, designed around ingredient standards, craft and quieter luxury.
The brief
Move handcrafted candles out of the generic wellness template.
The commerce experience needed to communicate why the candles are different without relying on the familiar visual shorthand of handmade, earthy or “clean” lifestyle brands.
Editorial scale, warm material photography and stronger product storytelling connect beeswax, ingredients and the maker story. The result feels more like a considered brand world than a collection of Shopify sections.
Editorial Shopify redesignSelected interface details
What changed
A more premium home
for the product.
Premium product perceptionPhotography, typography and composition give the products more visual authority without making the brand feel inaccessible.
A clearer reason to believeBeeswax, ingredient standards and craftsmanship are integrated into the shopping experience instead of isolated on an About page.
Commerce that can growThe visual system supports additional products and editorial content without requiring a new design language every time.