Eric Bello
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Investment

Investment shaped
around the work.

I price the scope, not a page count or a preset package.

A focused engagement can be smaller than a full custom-site build, while deeper strategy, art direction, interaction and development increase the investment. The proposal reflects the work the project actually needs.

Typical ranges

Different projects need
different levels of depth.

These are orientation points, not hard minimums or fixed packages. Smaller, genuinely contained engagements are quoted to their actual scope.

Focused engagement
Quoted to scope
Landing pages, targeted redesigns, Shopify work and other contained engagements are priced around the actual work rather than forced into a full-site minimum.
Custom business website
Typically $3,000–$5,000
A custom business website with strategy, responsive art direction, development, SEO foundations, useful motion and launch QA.
Bespoke digital experience
Typically $5,000–$10,000+
Deeper storytelling, richer layouts, custom interaction and more sophisticated technical execution. Advanced scopes can extend beyond this range.
What the investment covers

One responsibility,
from direction through launch.

Strategy, art direction, design, development and launch are treated as one connected responsibility.

The scope includes responsive behavior, interaction, accessibility fundamentals, metadata, performance considerations and final QA. The goal is not to maximize deliverables. It is to make the website as strong, useful and complete as the project requires.

Ongoing care

For clients who want continued support after launch, maintenance and ongoing improvements can be scoped separately around what the site actually needs.