About

Design judgment
with engineering
underneath.

I’m an independent web designer and developer based in Miami, working with businesses locally and nationwide. I build from both sides of the problem: how the experience should feel, and how it needs to work.

Eric Bello
Independent by design

One person from first idea to finished website.

My background in computer engineering gives the design work a technical foundation. Decisions about hierarchy, interaction, responsiveness and performance stay connected to how the site is actually built.

I bring strategy, visual direction and development together in one process, so the finished site is designed and built as one system rather than passed between disconnected roles.

Clarity

Clarity before decoration.

A site can be visually impressive and still communicate poorly. The hierarchy, story and conversion path have to work before motion or visual flourish earns a place.

Integration

Design and development stay connected.

Responsive behavior, technical constraints, accessibility and interaction are considered from the beginning, so the design is grounded in how the site will actually be built.

Restraint

Premium does not mean complicated.

The goal is a site that feels intentional and distinct. Sometimes that means ambitious interaction. Sometimes the more confident decision is to remove something.

Background

Technical enough to build it.
Design-minded enough to know what should be built.

I earned a B.S. in Computer Engineering from Florida International University. That training still shapes the way I approach web work: understand the system, identify the constraints, make deliberate decisions, and test the finished result rather than trusting assumptions.

Today I apply that same systems thinking to brand presentation, interface behavior and frontend execution. The result is a more direct process with fewer handoffs and one person accountable for the finished website.

More places to find my work.

Professional profiles, code, and additional project history for anyone who wants a closer look.