Process
One process from the first question to launch.
Strategy, design and development stay connected. I remain responsible for the work from the first questions through the final QA pass.
Understand.
Find the real problem before designing the answer.
Audience, business priorities, content, friction and the primary conversion goal get clarified first.
Direct.
Build a visual language specific to the business.
The visual direction is established through typography, imagery, composition and motion before details are polished.
Build.
Implement the experience as it was designed.
Responsive behavior and interaction are part of the build, not cleanup at the end.
Pressure-test.
Make the finished site earn the launch.
Real breakpoints, navigation, forms, overflow, accessibility, metadata and performance are checked before launch or handoff.